Targeting millennials and Gen Z consumers who value tasty, convenient, and health-conscious snacking. The updated branding, with its focus on appetising imagery and fresh design, also aims to re-engage loyal Graze customers by emphasising the brand’s commitment to both flavour and quality.
Audience
To refresh Graze’s branding with a focus on mouthwatering food photography that highlights the delicious and wholesome nature of its products. The project aimed to create a modern and vibrant visual identity, enhancing packaging, digital platforms, and promotional materials to resonate with a younger, health-conscious audience while celebrating the joy of snacking.
Aims
Adobe InDesign, Illustrator, Photoshop, Dimensions & After Effects
