Graze x Marmite

Online Campaign Launch

Audience

Targeting adventurous snackers and Marmite enthusiasts who enjoy bold and distinctive flavours. The campaign also aimed to appeal to Graze's health-conscious audience, emphasising the fun, balanced, and flavourful nature of the mixes while celebrating the iconic Marmite brand.

To create a cohesive and visually striking campaign that highlights the unique collaboration between Graze and Marmite. The goal was to engage loyal fans of both brands, generate excitement for the launch, and drive sales by showcasing the four Marmite-flavoured snack mixes in a way that reflects the bold personalities of both brands.

Aims

Apps

Photoshop and Illustrator

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Graze - Brand Refresh

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Graze - Super Snackers