Aims
To redesign the dental lab’s landing page, ensuring it communicates legitimacy, showcases services, and encourages dentists to contact the lab for work.
Audience
Dentists seeking reliable partner labs for dentures, orthodontic appliances, crowns, bridges, and maxillofacial surgery support.
Apps
Figma.
User Research
Conducted interviews with 5 dentists to identify their needs:
Branding Aesthetics
& User Flow
Colour Palette:
Clinical yet warm tones to represent denture work: Whites, light greys, with accents of blue and pink to convey authenticity and friendliness.
Typography:
Sans-serif font for headings for modern professionalism.
Imagery Style:
Photos of technicians at work to build trust.
Illustrations of appliances (e.g., dentures, crowns) to align with the bespoke nature of their work.
Entry Point: Dentist lands on the homepage.
Primary Action: To make contact
Secondary Action: Views technician profiles and services
Goal: Contact the lab via a prominent CTA button/form.
